How facebook generate so much revenue, when it’s free ?


In the meanwhile, did anyone notice, Facebook market capitalisation is exceeding $60 billion, with over 1 billion users.  Imagine, if every user just pay a penny, for an hour long ad for a day, FB would generate  $100million in just one hour. Then imagine, full day revenue, week and year, and even if you take 10% of the FB user population, it’s easy money. Their usual ad cost is around $5 (minimum) for a day.

I was wondering earlier, how come they afford to pay for the sms’s, if I configure SMS-based notification for login eg, Note: Like everyone else, I also don’t pay anything to FB for my use. So, where do they get money to pay for billions of sms of their users, free of charge ? And money for extremely large infrastructure and facilities in many cities ? I guess, I need to research on it.

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